tip of the master

WHEN hairstylist Ken Pavés was announced as a Color Wowambassador this summer, it was only a matter of time before he introduced the colour-enhancing styling products to his celebrity clients - the likes of which include Victoria Beckham, Jennifer Lopez and Eva Longoria.

"I've tried them on everyone! They treat the hair as they work and never leave it looking too done. The most important thing in this industry is to think of the woman sitting before you - most hairstylists want to put their stamp on a person, especially a celebrity like Victoria, but it's really about considering that woman," he told us. "I think it's really cheap to look at someone's hair and say: 'This is wrong, change this'. It's bad to beauty bully people. The Color Wow products are all about liberation and individuality rather than changing a person."

Pavés first met Beckham whilst at Tom Cruise and Katie Holmes's wedding in Rome, where he was accompanying Jennifer Lopez, and a personal and professional relationship was born.

"I'd always been such a huge fan of Victoria, but when I met her she was this incredibly demure, soft, sweet, beautiful woman - so engaging and so kind. It was instant from there. When she and her family moved to the US her office called for me to come and style her hair, so we've been working together ever since," he said. "I have always taught my clients how to style their own hair, how to air dry it and work with their natural texture - which is what these products are so good at. Victoria can tong her own hair amazingly and she often does - people will call my office saying: 'What did you do with her hair last night?' I say: 'Where was she? I'm not there!' - and the reason is that she's done it herself."

Fortunately Pavés isn't the only one with a love for low-maintenance beauty. The trend for wash-and-go hairstyles could be seen at spring/summer shows including Christopher Kane and Balmain as well as the Pavés-styled Victoria, Victoria Beckham presentation.

"I think that what's so modern right now is undone hair. There's a great sophistication that's happening in fashion right now that hasn't been there in a while, so if the hair is too done it looks old-fashioned," said Pavés of the covetable, tucked-behind-the-ears styles he created for the presentation. "The base of any amazing hairstyle is healthy hair, so we washed all of the girls' hair with Color Wow Color Security shampoo and conditioner, added the One Minute Transformation product - my personal favourite - and let it air dry before adding Pop & Lock to add texture. You want it to move but to be ethereal and lightweight."

all from the great website vogue.co.uk