Lara Stone for L'oreal

Lara Stone will be the new face for L'oreal. She will be in the campaigns for hair color, haircare and make up.
Why Lara Stone? She is edgy, rebellious and she has something sensual.

"I am so flattered to join L'Oréal Paris. Getting the chance to say 'You're Worth It' to women around the world is a great honour. L'Oréal Paris is a brand that has always understood that beauty and personality go hand in hand," the model said. "Beauty is something you invent for yourself. It's a powerful way of claiming who you really are."